You read what appears to be a neon sign, which says in bright, flickering letters, "Welcome to the Argon Sign Shop. Most light up signs are actually made with argon instead of neon. Did you know that? Neon is generally used for red whereas argon is used for the vast majority of other colors. I did a report on argon when I was 13 years old, which is why I know about this. Anyway, enough of my rambling. Feel free to come on in!"